Convergence Optimization · Search practice
Tiered SEO for local storefronts, regional brands, and competitive enterprise sites. Every engagement is scoped in writing — pages, content, hours — and measured on qualified leads and conversions, not rankings alone.
01 — The mechanics
Search engine optimization improves a website’s ability to be discovered and understood by search engines, and to earn relevant, unpaid search visibility. Google discovers URLs, crawls accessible pages, may index their content, and uses ranking systems to choose results for a query.
01
Google finds URLs through links, sitemaps, and prior crawls. New pages have to be reachable before anything else can happen.
02
Google fetches accessible pages. Blocked resources, broken redirects, and render problems can stop a page from ever being seen.
03
Crawled content may be indexed and stored. Being crawled or indexed still does not guarantee that a page will rank.
04
Ranking systems choose results for each query. Relevance, quality, and the competitive field decide where you land.
A working example
For “emergency plumber San Diego,” a company may appear in paid ads, local map listings, and organic results.
SEO mainly targets the latter two. The business goal is qualified calls, leads, appointments, and revenue — not just rankings. Crawling and indexing do not guarantee rankings.
02 — Packages
Each tier builds on the last. Pick the scope that matches your site today — the work inside it is documented either way.
01
Local storefronts, service providers, and early-stage startups.
$750 – $1,500
per month
02
Expanding regional and mid-market businesses.
$1,500 – $3,000
per month
03
Large e-commerce sites, enterprise brands, and highly competitive industries.
$3,500 – $7,500+
per month
03 — Quick comparison
| Scope | Starter | Growth | Enterprise |
|---|---|---|---|
| Monthly investment | $750 – $1,500 | $1,500 – $3,000 | $3,500 – $7,500+ |
| Landing pages | Up to 5 | Up to 20 | Larger, ongoing scope |
| Keyword phrases | Up to 15 | Expanded mapping | Full architecture |
| Content production | — | 2 assets / month | 4+ premium assets / month |
| Link acquisition | — | Quarterly campaigns | Digital PR, ongoing |
| Technical scope | Crawl & index cleanup | Ongoing page QA | Architecture & release QA |
| Conversion work | — | Page-level paths | CRO & UX assessments |
| Reporting | Monthly | Monthly | Monthly + monitoring alerts |
04 — Delivery
A repeating four-week rhythm keeps work visible and decisions accountable. You always know what was done, what it changed, and what comes next.
Week 1
Analytics, site health, customer priorities, and outstanding technical issues.
Week 2
Implement on-page and technical changes; prepare content and review drafts.
Week 3
Publish approved content, conduct local listing work or outreach, and validate updates.
Week 4
Document deliverables, review outcomes with you, and plan the next cycle.
05 — Terms
Defined in every agreement
Where we draw the line
06 — Next step
Share your URL and what you sell. You’ll get a short, honest read on which tier fits — or whether you need one at all.